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Lesson Learned and Applied from DIBP - Email Template
My first application of a "lesson learned from ATL was to build a new email template. Ralph mentioned sending customers the "this is the info I have and is it right" email. Some of my 3rd party vendors are notorious for sending leads with just flat out wrong info and we end up supplying customers with info that means nothing to them.
Below is my first edit. I thought it might be a little to long. But, I have got 2 responces already this morning.
Hi <{CustFirstName}>,
I wanted to reach out to you about your interest in a <{SoughtModel}>.
What I recieved is that you are looking for:
<{SoughtNewUsed}> <{SoughtModel}> <{SoughtTrim}>
No color preference
If that in fact is what you are looking for, then great I will get you the info you need.
If not, PLEASE LET ME KNOW.
And your contact info:
email: <{CustEMailAddress}>
Phone: <{CustCellPhone}>
City: <{CustCity}>
Also, at what stage are you at in considering a <{SoughtModel}>?
Would a brochure help? Or a test drive?
Possibly a trade evaluation ?
(most of my customers like to get a firm figure on their trade when looking for a new vechicle)
We love working on the Internet, but sometimes find that it does a poor job initally communicating a customers desires and wishes.
Please share with me yours.
Kind regards,
Tom Thornton
Internet Department
888-715-9708
Butler Toyota •4580 Riverside Dr.•Macon, GA 31210 •888-715-9708 • www.ButlerToyota.com
Views: 6
Replies to This Discussion
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Permalink Reply by Tom Thornton on -
Wow, looks better on white background for sure !
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Permalink Reply by Automotive Social Media on -
Tom,
We had NonjaDealer.com set up on a white background before this past week... Should we go back to white with black letters?
Ralph
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Permalink Reply by Tom Thornton on
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No worries! I could have done better at noticing and taken care of it myself.
Just ran out of time this AM.
Whew, back to work after a 3 day absence is a headspinner !
Thanks
Automotive Social Media said:Tom,
We had NonjaDealer.com set up on a white background before this past week... Should we go back to white with black letters?
Ralph
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Permalink Reply by Tom Thornton on
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Update
Used template 12 times got 7 responses. No one added or updated their contact info so dropping that part of it. (seemed a bit contrived anyway)
Will see how it performs over the weekend.
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